EMMA BRIDGEWATER SALE 2021

Sale creative for Emma Bridgewater, leading the design from concept through to final delivery across multiple formats. This involved liaising with the pottery production team to check when they would be decorating the sale pattern and aligning the photoshoot to that time period. I then booked and briefed the photographer, planning shot lists and visual references in advance so we were ready to shoot content immediately on the day. Both video content and high resolution still shots were captured so I could tailor the assets to print and digital formats, this was then edited and rolled out across the omni channel marketing. As the sale progressed, I ensured the creative was refreshed using a variation in imagery to prevent customer fatigue and keep conversion strong.